Praise is an exclusive platform that aggregates testimonials and feedback in a single board. The main challenge was to create a visual identity that would bring together "youthfulness and corporate identity," enhancing the social proof of each client.
Authority and connection are two fundamental elements to build the “value” of a brand. Always deliver an experience for the customer 👏
When a person is connected with their brand, it becomes easier for them to have this perception of "value," as they know everything involved in the delivery.
The design brings humanity and closeness to the brand, which is somewhat abstract, proposing an idea of conversation, opinion, and youthfulness.
