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How much does a Framer website cost: plans and project
How much a Framer website costs: the plan runs between US$ 10 and US$ 30 a month, about BRL 51 to BRL 154. A Framer website project built by a studio in Brazil costs from US$ 2,000 to US$ 8,000. These are two separate bills, and mixing them up is the most common mistake people make when budgeting.
Every Portuguese-language page that answers this question today is out of date. Framer changed its plans on June 16, 2026, and Brazilian articles still quote old prices, some even a plan that no longer exists. This article separates the two bills, shows the costs that don't appear on the first pricing screen, and converts everything to Brazilian reais at an official, dated exchange rate.
How much does Framer cost per month?
There are four plans. The free one is for trying things out, but it doesn't allow a custom domain, which already takes it out of the running for a company website. Basic covers a small site. Pro is where nearly every professional project lives, because it's the first plan with redirects, a staging environment and CMS limits that fit a growing website.
Plan | Price | In reais | Pages | CMS collections | Bandwidth |
|---|---|---|---|---|---|
Free | US$ 0 | BRL 0 | Framer domain | no custom domain | 1 GB |
Basic | US$ 10 per month | about BRL 51 | 30 | 2 | 50 GB |
Pro | US$ 30 per month | about BRL 154 | 150 | 10 | 100 GB |
Enterprise | on request | on request | custom | custom | custom |
The values in reais use the Central Bank of Brazil's PTAX selling rate for September 4, 2026, of BRL 5.1253 per dollar, before IOF (Brazil's tax on foreign transactions). Billing is international and in dollars, so the final amount on the card varies with the day's rate and with the tax. Over a year, Pro comes to about BRL 1,845 and Basic to about BRL 615.
What each plan actually unlocks
The difference between Basic and Pro isn't just size. According to Framer's official pricing page, checked in September 2026, page redirects, the staging environment and branch work with previews are only available from Pro up. Anyone migrating a site that already has traffic needs redirects, and that alone decides the plan.
Going past Pro's limits doesn't force you up to Enterprise. The platform sells add-ons: US$ 20 for every 100 pages up to a cap of 700, US$ 40 for every 10 collections up to 40, US$ 20 for every 10,000 CMS items up to 40,000, and US$ 40 for every 100 GB of bandwidth up to 2 TB. A large content site fits in Pro with add-ons, without entering an enterprise negotiation.
What changed in the plans in June 2026
On June 16, 2026, Framer reorganized its pricing alongside the launch of version 3 of the platform. Three changes matter to anyone budgeting a website now.
The Scale plan no longer exists. Free, Basic, Pro and Enterprise remain. Any text that still mentions Scale was written before that date.
The additional editor seat was cut in half, from US$ 40 to US$ 20 a month. Teams with several people editing the site felt the difference.
AI credits arrived, a shared monthly quota that powers the agents and the platform's other AI features.
Anyone already on a paid plan wasn't moved. The change applies to new subscriptions and to those who choose to switch. That's why many people only discover it when they hire a new project.
What costs don't show up in the plan price?
The price on the first screen is the price of the site. Around it there's a list of usage-based charges that decides the real cost, and that's exactly what no Portuguese-language content breaks down. All the values below come from the official pricing page.
Item | Price | In reais | When it shows up |
|---|---|---|---|
Additional editor | US$ 20 per month | about BRL 103 | more than one person editing the design |
Content editor | US$ 10 per month | about BRL 51 | someone who only touches the CMS and the copy |
Extra language | US$ 20 per month | about BRL 103 | site in more than one language, up to 20 |
A/B tests and funnels | US$ 50 per 500,000 events | about BRL 256 | conversion optimization |
Advanced hosting | US$ 200 per month | about BRL 1,025 | several sites under one domain, page-by-page migration |
The item that surprises people most is the editor. A company with three people working on the site pays for the plan plus two editors, and the monthly bill jumps to another level. The cheaper content editor covers people who only publish on the blog and adjust copy, which is the case for most marketing teams.
A concrete advantage of hiring a studio with the Pro badge
The official pricing page lists two benefits for studios with Expert Pro status: half the cost in agent credits and free editor access on any client project. In practice, the client of an accredited studio doesn't pay for the extra editor they would pay for with any other vendor. Wama has both benefits, because it holds the accreditation level the platform recognizes in its official program.
AI credits and what they buy
Credits power the agents that generate and edit pages inside the editor. Basic comes with one thousand a month and Pro with three thousand, and you can buy more at any time. Generating an entire landing page uses about three hundred, making a page responsive uses about one hundred fifty, and small edits are in the tens.
In day-to-day terms, Pro's three thousand credits cover something like ten pages generated from scratch per month, or much more work if the use is adjusting rather than creating. At Wama the agents are part of the workflow, and even so the Pro quota isn't the limit on the work, because most of the effort goes into decisions about structure and copy, not generation.
How much does a Framer website project cost?
A Framer website delivered by a studio in Brazil costs from US$ 2,000 to US$ 8,000. That's the range Wama works in, based on a pool of 50 to 100 quotes. The low end is a well-executed single page. The high end is a site with a large CMS, where hundreds or thousands of pages come from structured collections.
Notice the difference in order of magnitude. The plan costs about US$ 30 a month and the project costs thousands. People who search for Framer pricing expecting the price of the website find the price of the tool and think they've found a bargain. It's like confusing the store's rent with the cost of the inventory. For the full benchmark, outside the Framer world, see the price range of a professional website in Brazil.
What makes the quote vary within the range
Three factors move the price of a project, and the platform isn't one of them. The first is the number of pages with their own layout, which is different from the total number of pages. The second is who writes the copy, usually the most underestimated item and the one that causes the most delays. The third is how much of the page motion is custom-built.
What a client buys in a serious project isn't the assembly of screens, it's the decision about what each screen needs to say. On that, it's worth reading what you're buying beyond the screens, because almost all the hours in a website project go into definition. On the execution side, what goes into an end-to-end Framer project describes the stages that separate one quote from another. And to compare with the international market, we gathered what other Framer agencies charge, with a profile of each studio.
Who pays the subscription after delivery?
At Wama, the client. The project is transferred to their account and the subscription goes on their card, which means the company owns the site, the domain and the account from the first day after delivery. If they decide to switch vendors, they take everything without depending on anyone.
It's worth asking any vendor about this before signing a contract. When the site stays in the agency's account, the client depends on the agency for any change and to stay online. It's not a dishonest arrangement by nature, but it needs to be in writing, and most contracts say nothing about it.
Is Framer cheaper than WordPress?
In recurring cost, almost always yes. Hosting, SSL certificate, CDN and security updates are already included in the Framer plan, and there are no plugins to maintain or servers to manage. On WordPress, each of these items is a separate line on the bill, and maintenance hours usually weigh more than all of them combined.
In project cost, the difference is small, because the definition and design work is the same on any platform. The bill that really decides is the three-year one, adding project and recurring costs. How much it costs to maintain that site in the second and third year deserves its own calculation. Before choosing, it's also worth seeing Framer, Webflow and WordPress side by side, and, if you already have a site running, what it costs to take a WordPress site down and rebuild it.
When Framer isn't the right choice
The platform doesn't solve everything, and saying so saves everyone money. It has no store with native payments, so e-commerce depends on an external integration. It doesn't export the site's code, so anyone who requires full code ownership should look elsewhere. And it runs in English, with no Portuguese interface, which matters for Brazilian teams that will edit on their own.
It's also not the right choice when the request isn't a website. Logged-in areas, data dashboards and business rules call for projects with logged-in areas and integrations, and then the conversation changes platform, scope and price range.
Frequently asked questions
Is Framer free?
There's a free plan, but it doesn't allow a custom domain and only provides 1 GB of bandwidth. It's for testing the tool and publishing on a Framer address. For a company website, the first viable plan is Basic, at US$ 10 a month.
Which Framer plan should I choose for a company website?
In most cases, Pro. It's the first to offer page redirects, a staging environment and CMS limits that fit a growing website. Basic works well for small corporate sites, with up to 30 pages and little content publishing.
Do I need to pay in dollars?
Yes. Billing is international, in dollars, with IOF added by the card issuer for Brazilian cards. The amount in reais changes every month with the exchange rate. For a year of the Pro plan, the bill comes to about BRL 1,845 at the September 2026 rate, before tax.
Can I edit the site myself once it's done?
Yes, and that's one of the reasons to choose the platform. The CMS lets you publish and change content without touching the design. People who only edit copy and publish on the blog use the content editor seat, which costs US$ 10 a month, less than the full editor.
How long does it take to build a Framer website?
Four to six weeks for a medium-complexity corporate site, from briefing to launch. A single page takes much less time. What usually stretches the schedule isn't the platform, it's the client's content and the approval time for each stage.
If you're budgeting a website and want to see the range and the scope on the same page, request a quote for a Framer project. More than 50 projects published on the platform, with one person leading from the first meeting to deploy.
