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How Much Does a Professional Website Cost in Brazil in 2026
How much does a professional website cost in Brazil in 2026: between US$ 2,000 and US$ 8,000 at a custom studio, and between US$ 160 and US$ 1,000 with a template or website builder. The difference is not the number of pages. It is who decides the structure, who writes the copy, and who answers for the result after launch.
That answer is more direct than what you find in most search results. Look up the price of a website today and you get ranges from US$ 160 to US$ 10,000 on the same page, with no explanation of what separates one end from the other. This article does the opposite: it shows market ranges with the source of each one, opens up the ranges Wama works with, explains item by item what drives the budget, and closes with the math almost nobody does, the cost of keeping the site live for three years.
How much does a professional website cost in Brazil in 2026?
It depends on who answers, and that is why the search is frustrating. We collected the prices published by the pages that rank for this question in Portuguese. Each row in the table below came from a real page, with an update date. The pattern is clear: hosting companies and website builders anchor at the low end, because they sell templates and subscriptions. Studios and custom-project agencies anchor above US$ 2,000, because they sell hours of decision-making.
Who publishes it | Business website | What the company sells |
|---|---|---|
Hosting company, September 2026 | US$ 190 to US$ 300 | hosting |
Hosting company, 2026 | US$ 160 to US$ 360 | hosting |
Agency with a template offer, July 2026 | US$ 200 to US$ 2,000 | websites from about US$ 120 |
Design agency, June 2026 | US$ 600 to US$ 3,000 | agency project |
B2B-focused agency, January 2026 | US$ 2,400 to US$ 4,400 | B2B project |
Framer-specialized agency, February 2026 | US$ 4,000 to US$ 8,000 | Framer project |
The first three rows come from companies that make money on monthly subscriptions, not on the project. One of them starts its range at US$ 200 and, on the same page, offers websites from about US$ 120, which pulls the buyer's expectations down. Another publishes US$ 190 to US$ 300 and claims more than 1,700 projects delivered. The agency that serves B2B companies, on the other hand, publishes US$ 2,400 to US$ 4,400 and devotes an entire section to explaining why that price makes sense. They are all right. They just aren't selling the same thing.
What these ranges hide
None of the pages above shows a real website next to the price. None explains what the client gets by moving up a range. And none adds up what the site will cost in the second and third year, which is where the math changes. It is a market that publishes numbers without context, and the buyer ends up choosing the lowest price because there is nothing else to compare.
The practical result is familiar: the company hires the cheapest quote, finds out halfway through that the copy is on them, that the blog costs extra, and that every change after launch is a new invoice. The low price was not the price. It was the entry fee.
Why does the same website cost US$ 300 in one place and US$ 8,000 in another?
Because they are three different products with the same name. A US$ 300 website is a filled-in template: the structure already exists, and someone swaps the photos and the text. A US$ 1,600 website is usually a project with its own layout, but with decisions made quickly and content supplied by the client. A US$ 8,000 website is a project where the structure, the narrative, and the motion are built from scratch for that specific company. A Brazilian design agency, on a page updated in June 2026, separates three similar tiers: US$ 600 to US$ 1,200, US$ 1,400 to US$ 3,000, and above US$ 3,000.
What you buy in each range is a different amount of decision-making done by someone else. At the low end, almost every choice stays with you, including the ones that take experience. At the high end, the studio takes responsibility for figuring out what the site needs to say, and that is what costs money. On that point it is worth reading what to define before looking at layout, because most of a website budget is spent before any screen exists.
Template, builder, and custom project
A template is a ready-made file you adapt. It costs US$ 40 to US$ 300 and works well when the company needs a minimal presence and has no defined positioning. A subscription website builder charges a monthly fee and gives you a visual editor, and it makes sense for people who want to keep everything in their own hands.
A custom project exists when the company needs the site to say something specific to a specific audience, and when getting that wrong costs more than the whole project. It is the difference between buying clothes off the rack and having them tailored. Both fit. Only one was made for your body, and only one makes sense when the clothes are part of the argument.
How much each type of project costs
Below are the ranges Wama works with, based on 50 to 100 quotes. We publish them because the alternative, the whole market hiding prices until the meeting, wastes the buyer's time and the vendor's meetings. A public price filters before the conversation, on both sides.
Project type | Range | When it makes sense |
|---|---|---|
Landing page or one-page site | US$ 2,000 to US$ 4,000 | launch, campaign, single product |
Business website | US$ 2,000 to US$ 8,000 | companies that sell through reputation and meetings |
SaaS, custom software, or MVP | US$ 4,000 to US$ 20,000 | digital product with a logged-in area |
Very complex product projects go past US$ 40,000, and at that point the conversation is no longer about a website. When the scope grows in that direction, the subject changes: it is worth understanding when the scope stops being a website and becomes a system before asking for a quote, because the question changes and so does the right vendor.
The range also changes with the company's stage. A company still validating its product is buying something else, and it is worth seeing what a startup needs on its website at each stage before closing the scope. When the product is software sold by subscription, the discussion becomes structuring the marketing site for a SaaS product, with pricing pages, documentation, and a changelog.
How we arrived at these ranges
The basis is the quotes closed and sent by Wama, a studio in Campinas founded in 2020, with more than 200 projects delivered and more than 50 published on Framer, for brands like KFC Brasil, Tera, Camila Farani, and Wiz Benefícios. We don't publish prices next to client names, because a contract is not marketing material. We publish the range and the scope behind it.
At the low end, around US$ 2,000, is a landing page or a single page, with crafted animation and copy, a fixed scope, and a short timeline. At the high end, around US$ 8,000, is a site with a large CMS, where hundreds or thousands of pages are generated from structured collections. One of our projects in this format has 1,200 pages generated from the CMS.
What changes between a US$ 2,000 website and a US$ 8,000 one?
Three things, and none of them is how pretty the layout is. After more than 200 projects, the factors that really move a budget are the number of unique pages, who writes the copy, and how much of the motion is custom. Everything else varies little. Note what is not on this list: integrations and logged-in areas don't make a website more expensive, they change the type of project and move the conversation into the digital product range.
Number of unique pages
A unique page is a page with its own structure, which has to be thought through, designed, and reviewed on its own. Twenty blog pages that come from the same CMS collection count as one. Five service pages, each with a different argument and order, count as five.
That is why two sites with the same total number of pages can have very different budgets. The right question to ask a vendor is not how many pages the site will have. It is how many of them have their own layout and how many are generated from a template. The answer explains almost all of the price difference between two similar proposals.
Who writes the copy
This is the most underestimated factor in the market and the number one cause of delayed projects. When the client delivers finished content, the project stays on schedule and at the bottom of the range. When the studio has to build the narrative, interview the team, define the argument of each section, and write everything, the project moves up a range and gains weeks.
There is no shortcut here. A website without defined copy is a pretty layout waiting for content, and a layout waiting for content is a stalled project. Many cheap proposals are cheap precisely because they push this work onto the client without saying so clearly, and the client only finds out when the schedule has already blown up.
Custom animation and interaction
The platform's default motion costs almost nothing. Motion designed piece by piece, with transitions that reinforce the page's argument, costs hours of design and implementation. It is the difference between a site that shows up and a site that guides the visitor's eye.
Is it worth it? It depends on what the site needs to do. For a company that sells through meetings and whose website is the first proof of competence a client sees, yes. For a corporate catalog that exists to be found on Google, the money goes further on content and structure. This is the discussion about the return design has to justify, and it should happen before the quote, not after.
Freelancer, agency, or website builder?
All three solve different problems, and the expensive mistake is choosing on price without looking at what comes with it. The table below compares the options on what usually matters in the decision of a company that needs a working website and can't follow the project closely.
Option | Typical range | Strength | Risk |
|---|---|---|---|
Builder with a template | US$ 40 to US$ 400 | fast and cheap | everything stays on you |
Freelancer | US$ 400 to US$ 3,000 | lower cost, direct contact | one person, no backup |
Agency or studio | US$ 2,000 to US$ 12,000 | process, deadlines, and accountability | higher upfront price |
It is worth looking at how a custom project is run from the first meeting to launch before deciding, because the difference between the three options shows up in the process, not in the result of the first week. For an international comparison, the studio market charges in another currency and at another scale: we gathered in our own survey what Framer studios around the world charge per project, with a profile of each one.
The cost almost nobody adds up: three years of a live website
Here is the biggest gap in all the pricing content in Portuguese. The pages talk about the project and stop. But a website is an asset that stays live, and the cost of keeping it running changes completely depending on the technology you choose. A WordPress site carries hosting, an SSL certificate, paid plugins, and security updates. A Framer site carries a subscription and nothing else.
Surveys published by two of the largest website platforms in the world, one from December 2025 and the other from February 2026, put agency maintenance in Brazil between US$ 220 and US$ 5,000 per month, and maintenance of a corporate website between US$ 200 and US$ 2,000 per month. The ranges are huge because they include very different services under the same name. Even on the most conservative reading, with hosting, domain, certificate, and plugins adding up to around US$ 280 a year, plus modest maintenance of US$ 40 a month, WordPress passes US$ 2,200 in three years.
The math on Framer
On Framer, hosting, CDN, certificate, and security updates are included in the plan. There are no plugins to update and no server to maintain. Framer's official pricing page, checked in September 2026, charges US$ 10 per month for Basic and US$ 30 per month for Pro, with additional editors at US$ 20.
At the Brazilian Central Bank's PTAX selling rate on September 4, 2026, of 5.1253 reais per dollar, the Pro plan comes to about US$ 360 a year before IOF (Brazil's tax on foreign-currency purchases), or about US$ 1,100 over three years. That is less than half of the conservative WordPress math, and the gap grows once you add paid plugins and maintenance hours. The details of each plan, the page and collection limits, and the hidden costs are in the full breakdown of Framer plans in Brazilian reais.
That doesn't make Framer the right answer for everyone. It makes the choice of platform a three-year budget decision, not a matter of taste. Before signing anything, it is worth taking time to compare the three platforms before signing any proposal and, if you already have a site running, to understand the cost of switching from WordPress without losing what already ranks. The cost of keeping the site live over three years deserves its own math, done with your company's numbers.
How long does it take, and how does the timeline affect the price?
A well-made business website takes 4 to 6 weeks from brief to launch. That is the median timeline of Wama's projects, and it matches what other studios that build on Framer state publicly: a Brazilian agency specialized in the platform, in February 2026, cites 4 to 6 weeks for a medium-complexity business site and 2 to 3 days for a landing page. Builders promise minutes with artificial intelligence, and that is true for a generic page going live. A December 2025 survey by one of the largest hosting companies in the world estimates 5 to 14 weeks for a corporate website made with a builder, and 13 to 22 weeks on WordPress. It is not true for a website that needs to say the right thing.
Timeline and price are the same decision seen from two angles. Shortening the schedule takes more people working in parallel or fewer review rounds, and both show up in the budget. Stretching the schedule usually looks free on paper and turns out expensive in practice, because a stalled project eats attention and loses context. The real schedule of a project, week by week, shows where each of those weeks goes.
On the client side, three things delay almost every project: content that doesn't arrive, approvals that take too long, and scope changes after the design is locked. None of the three is the vendor's fault, and all of them cost money. A brief filled out before the first meeting solves much of this before a schedule even exists.
What a serious website proposal needs to include
A one-page proposal with a number at the end is not a proposal, it is a quote. The document you get before signing should let you compare vendors without another meeting. If it doesn't, that already tells you how the project will go.
Scope in countable items. How many unique pages, how many generated by the CMS, how many languages.
Who writes the copy, stated in plain words, and what happens if the content is late.
The platform and the reason for it, with the monthly cost that remains after launch.
Review rounds included and the price of an extra round.
Timeline by phase, not just the final date.
Ownership of the domain, the project, and the content at the end of the contract.
What is out of scope, listed explicitly.
If any of these items is missing, the difference shows up later, as extra charges or friction. The questions that separate a serious proposal from a promise are few, and the buyer can ask all of them in writing, before any meeting.
Common mistakes when budgeting a website
These five come up often in the conversations that reach us, and all of them cost more to fix than to avoid.
Comparing proposals only by the final price. Two quotes with the same number can contain scopes that differ by weeks of work.
Asking for a quote without knowing what the site needs to do. Without a defined goal, every vendor guesses, and the cheapest guess wins.
Treating content as a detail. It is the item that delays projects the most and the one that shifts the price between ranges the most.
Ignoring the cost of the next three years. The savings at signing disappear in the second year of poorly handled maintenance.
Expecting an immediate return. A business website is reputation built over time. Anyone who promises to double sales with a new website is selling something else.
Frequently asked questions
How much does a simple website for a small business cost?
Between US$ 160 and US$ 1,000 with a builder or template, and from US$ 2,000 for a custom project. For a company still defining its positioning, starting with a builder is usually the most sensible decision, and the custom project comes later.
Does the website price include the copy?
Almost never, and that is the biggest source of surprise in website quotes. Ask for it in writing before signing. When the vendor writes the content, the project moves up a range and gains weeks, because it requires interviews, research, and review with the client.
Is building the website with artificial intelligence cheaper?
It is faster, not necessarily cheaper. AI speeds up the repetitive part, but strategy, design, and technical accountability still cost the same. We gathered five agencies that have already built AI into their process and show what changes in timeline and price.
How much does it cost to maintain the website once it's done?
On Framer, the cost is the plan, from US$ 10 to US$ 30 per month, with hosting and security included. On WordPress, add hosting, certificate, paid plugins, and maintenance hours, which usually goes past US$ 600 a year in a modest setup.
Is it better to hire a freelancer or an agency?
A freelancer usually costs less and works well for a small, well-defined scope. An agency or studio charges more and delivers process, committed deadlines, and someone who answers for the project after launch. The choice depends on how closely your team can follow the project.
If you are budgeting a website right now and want a conversation where scope and price show up on the same page, talk to Wama about your project. More than 200 projects delivered, with one person leading from the first meeting to deploy.
